How to stand out from the crowd in Cannes by using marketing strategies from the world’s biggest brand names

One of the biggest entertainment events on the planet, big-name brands come to the Cannes Film Festival for one reason and one reason only. Hosted by the Riviera’s most glamorous beach resort, the two week festival offers brands an exclusive opportunity to enhance their visibility and build or expand their brand image.

A platform to showcase products and services to an international audience, organising a marketing event in Cannes allows brands to leverage the festival's prestige and global reach. Through these marketing events, brands can create memorable experiences, strengthen their identity, and form lasting connections with key players from the entertainment, music and fashion industries.

Here are 4 of the most successful marketing ideas we’ve seen at Cannes over the years:

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The Cannes Film Festival is one of the most prestigious film events in the world, attracting celebrities, industry professionals and film lovers from around the globe. It's an opportunity to see some of the best films of the year, network with industry professionals and experience the glamour of the French Riviera. However, attending the festival can be difficult with so much to do and so many people to meet.

That's why we've put together a checklist of things to do before attending the Cannes Film Festival, to help you make the most of your experience and ensure you're ready for all the festival has to offer.

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The world's biggest and most prestigious media event, nothing compares with the magic of the Cannes Film Festival.  Held on the French Riviera since 1946, this strictly industry-only event sees over 40 000 guests head to Cannes each year to raise the profile of the film industry while walking the iconic red carpet up the steps of the Palais des Festivals.

A  10-day celebration of international cinema, Cannes sees attendees from all over the world from actors and directors to investors, buyers, programmers and production agencies. More than just a film festival, Cannes is also one of the biggest film markets in the world with the Marché du Film forming an integral part of festival week as industry professionals come together to promote their latest projects.

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Held on the French Riviera for over 75 years, the Cannes Film Festival is not just one of the biggest media events in the world, it’s also the highlight of the city’s social calendar each year. Dedicated to celebrating the very best of the film industry and international cinema, this industry-only event brings over 40 000 visitors to Cannes each May for 10 days, culminating with the prestigious Palme d’Or awards ceremony.

More than just a festival, visitors to the festival can enjoy film screenings, promotional events, master classes given by world-renowned directors and of course a series of awards ceremonies. Always on the cutting-edge of new developments within the industry,  Cannes also features an alternative programme which includes International Critics' Week, Directors' Fortnight and the Producers Network events.

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Tired of booking the usual villa or throwing the same parties every year? This year Native Spaces are offering Cannes festival-goers a few hand-picked and extraordinary spaces we’ve chosen for their unique story, design or location. These are properties with that elusive ‘wow’ factor - wonderful places to host events or use as a base during the festival. What’s more, we’re here to lead you on a pain-free saunter through the logistics. We take care of the myriad of ‘stuff’ - so your only job is to enjoy the festival and the sunshine with complete peace of mind.

Here’s a taster of what we’re talking about:
Ultimate luxury, overlooking Cannes

This amazing villa has a large heated swimming pool, huge gardens, a spa, cinema, wine cellar, you name it…

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